Long-form notes on the apps I build, the design decisions behind them, and the messy reality of shipping software.
9 posts found
Most ecommerce stores already have more marketing data than they need. The real problem is knowing which questions to ask and which numbers actually matter.
A practical walkthrough of woocraft: scaffolding a real extension, the commands you'll actually run every day, what woocraft.json controls, and how to ship a Marketplace-ready zip.
BookFlow was my first extension, and it never shipped. Sellslink was the second, and it did. While I waited on its Marketplace review, I built the tool I wished I'd had for both.
Good marketing tracking is not just about knowing where your orders came from. It can help you find wasted ad spend, understand which campaigns bring valuable customers, and make better decisions for your store.
If your WooCommerce orders all show google_cpc for Google Ads traffic, here's why it happens, what gclid actually does, and how to pass useful campaign data into WooCommerce.
WooCommerce Order Attribution already captures UTM data such as utm_term and utm_content, but the standard order screen does not show them. Here's how to find the data and make it useful.
A good WordPress plugin is more than a feature that works. It should be reliable, secure, maintainable, fast, and respectful of the site it runs on.
Why I will focuse on practical plugins, integrations, and software tools that solve specific business problems without unnecessary complexity.
AI can help people build software faster, but blindly shipping AI-generated plugins and tools creates a growing problem: software slop that is difficult to trust, maintain, and review.